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The entrepreneurial story of Potocco started in 1919, when it opened as a small craftsman’s shop that made chairs.

Strictly connected with the “Chair Triangle” of Manzano (Udine), Potocco quickly became a reference point for the “Made in Italy” furnishing sector because it had a completely internal production line. However, it was not long until they were exporting.

Today, Potocco collaborates with some of the most important designers from all over the world and this has made it into a winning brand. It focuses on several areas: naval and luxury, plus watches and retail.

Its key words are functional projects, excellent design and fair prices: a perfect combination that has allowed the company to earn several acknowledgements, including an award for 50 years of participation at the Milan Furniture Fair (2011)

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