Alias – I FEEL IT.
Technological lightness and innovation since 1979 are the key values of the brand, the historic brand of Italian design. Since its inception, It has been able to bring out the characteristics of each designer, with a constant openness to the use of unusual materials and testing technologies.
The history of the brand was inaugurated in 1979 with “spaghetti chair” by Giandomenico Belotti, first among the Alias creations to enter the collection of the MoMA in New York. The international success of the brand has come thanks to qualities determinants such as creative research, the quality of product and distribution experience.